The Data Blog

Today I'll walk you through how to use a geometric probability distribution to explain why 1/Churn Rate is an acceptable method for...

Rule of 40 is a measure of your SaaS business's overall health. It combines YoY growth rates with profit margin to derive a single...

So just how much ARR growth can you buy for every $1 invested in Sales and Marketing? Check it out.

The relationship between these two metrics provides a simple, yet serviceable indicator of your financial health. For example, an LTV:CAC...

The ultimate SaaS growth metric? If you're looking for a macro level growth indicator for your SaaS business, then consider implementing...

Preferred by venture capitalists and investors alike, committed ARR is a SaaS growth metric that tracks net changes in your subscription...

We all need a refresher on this one.