The Data Blog

What is Database as a Service (DBaaS)? Database as a service (DBaaS) is a cloud computing managed service offering that provides access...

Today I'll walk you through how to use a geometric probability distribution to explain why 1/Churn Rate is an acceptable method for...

Interactive visualization: How to Prove Your Worth to Save Your Job.

Rule of 40 is a measure of your SaaS business's overall health. It combines YoY growth rates with profit margin to derive a single...

So just how much ARR growth can you buy for every $1 invested in Sales and Marketing? Check it out.

The relationship between these two metrics provides a simple, yet serviceable indicator of your financial health. For example, an LTV:CAC...

What's the difference between Renewal Rate and Retention Rate? How many different types of Retention Rates are there? When should I use...

This blog post is foundational in nature and should be consider a prerequisite for a subsequent post covering Renewal Rate vs Retention...